Aurelius Podcast: Episode 13 with Andy Budd on Design Thinking, User Research Insights and Synthesis

Post on October 18th 17 by Zack Naylor, CEO, Co-founder

Episode 13 highlights:

  • The beginnings of Clearleft
  • How the UX agency to client relationship has changed
  • Designing like a detective
  • Gathering the right evidence to do great UX design
  • The tools and application are of design thinking
  • How to go from research, synthesis and insights into actual design
  • Dangers of “research theater” and how to avoid them
  • Getting past the obvious solutions to create your most brilliant designs

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Aurelius Podcast: Episode 12 with Tomer Sharon on User Research, Key Insights and Polaris

Post on August 15th 17 by Zack Naylor, CEO, Co-founder

Episode 12 highlights:

  • Tomer Sharon’s user research tool at WeWork, Polaris
  • Tomer Sharon on Democratizing UX
  • What is user research
  • Research nuggets and key insights, what they are and how to create them
  • How to do user research the right way
  • What questions can user research answer
  • Difference between finding out what customer want vs what they need

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Aurelius Podcast: Episode 11 with Christina Wodtke on OKRs and User Research

Episode 11 highlights:

  • Why understanding a business model is critical for designers

  • Using design to do more than make a great interface or a sexy advertisement

  • Humanizing business and letting design/design thinking drive how business gets done

  • What OKRs are, where they’re used and how to do them

  • How Christina has used OKRs for both business and her own life

  • Embracing business metrics as designers

  • How you can be more innovative than Steve Jobs 
  • 
Tools and techniques for looking at your customer feedback and research insights to get beyond your assumptions



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Aurelius Podcast: Episode 10 with Jeff Patton on Product Discovery and User Research

Post on October 18th 17 by Zack Naylor, CEO, Co-founder

Episode 10 highlights:

  • What product discovery is and how to do it
  • The wrong way to do user research and how to avoid it
  • A process to make sure you’re building products and features that solve real problems
  • When product discovery starts and ends
  • 4 steps to conducting product discovery
  • The importance, and dangers, confidence level in design or product ideas

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Aurelius Podcast: Episode 9 with Melissa Perri on Product Management & User Research

Post on October 18th 17 by Zack Naylor, CEO, Co-founder
Episode 9 highlights:

  • Melissa’s approach to product strategy
  • Setting good strategic goals for our product and user experiences
  • The difference between shipping features and shipping GOOD features
  • How to do user research to actually drive innovation
  • Case study examples from Melissa on how she used user research to increase user acquisition
  • Using product and UX goals to tie up into larger company vision and strategy

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Aurelius Podcast: Episode 8 with Audrey Crane on UX Design, Research & Napkins

Episode 8 highlights:

  • Audrey’s concept of “give me a napkin”
  • Knowing how and when to step backwards from a prescribed solution to find the problem to solve
  • Working with your team and stakeholders so you can make a meaningful contribution as a designer
  • How we can find, and solve, the right problems as designers
  • UX designers and product managers working together successfully
  • Who owns the advocacy for and voice of the customer?

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Aurelius Podcast: Episode 7 with Jeff Gothelf on Product & Design Strategy

Post on February 20th 17 by Zack Naylor, CEO, Co-founder

Episode 7 highlights:

  • Jeff's definition of product strategy
  • Bringing clarity to the process of building a product strategy
  • The difference between brand and product strategy, and how they work together
  • The single biggest factor that holds most companies back from having a great product strategy
  • Building a product roadmap and strategy that actually works
  • How to empower your teams to solve problems instead of only building features
  • Who owns the product strategy? Product managers or UX Designers?

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Aurelius Podcast: Episode 6 with Peter Merholz on Product & Design Strategy

Episode 6 highlights:

  • Some history of Adaptive Path and how they got into design and product strategy
  • Pitfalls to avoid when making a product and design strategy
  • How to be more than a UX design "stylist" or "executionist"
  • The role of UX and design in business strategy
  • Differences between UX and product management
  • Design like a lawyer and get everyone on board with your decisions and recommendations

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Aurelius Podcast: Episode 5 with Dan Brown on Design Discovery

Post on April 24th 17 by Zack Naylor, CEO, Co-founder

Episode 5 highlights:

  • Design discovery; what it is and how to do it?
  • Creating designs as a way to further push the discovery process
  • Striking a balance between “big picture” and “fleshing out the details”
  • Knowing when you have enough information to design
  • Using a common language to share and act on user research insights

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Aurelius Podcast: Episode 4 with Josh Brewer on UX Design & Product Strategy

Post on December 29th 16 by Zack Naylor, CEO, Co-founder

Episode 4 highlights:

  • How we know we're building the right products and features
  • Using the "jobs to be done" framework in design and product management
  • How Twitter used UX design critiques to determine they were solving the right problems
  • Presenting design decisions to your team vs. presenting to stakeholders
  • "Having a seat at the table" and what that looks like as a UX designer
  • Helping your company value UX design at the highest executive level
  • Measuring the success of UX design and product management

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